Social Media Marketing Course – E-Vision by Asma Sheikh

About Course

Social Media Marketing Course

Develop practical social media marketing skills with E-Vision and learn how to build, manage, and grow a professional presence across digital platforms.

This course explores major social media platforms, content strategy, page setup and optimization, content creation and scheduling, audience engagement, growth tactics, analytics, performance measurement, and paid advertising campaigns.

Through structured learning modules and practical activities, learners will explore how to plan social media content, optimize business pages, create engaging posts, schedule publications, understand audience insights, and evaluate marketing performance.

What You Will Learn

Social Media Platforms Overview

Content Strategy and Planning

Page Setup and Optimization

Content Creation and Scheduling

Engagement and Growth Tactics

Analytics and Performance Measurement

Paid Social Media Campaigns

Final Social Media Marketing Project

Who Should Enroll?

This course is suitable for business owners, entrepreneurs, content creators, freelancers, marketers, social media managers, and individuals interested in building or improving their social media marketing skills.

Explore practical approaches to managing social media accounts, strengthening brand presence, connecting with audiences, and supporting business marketing goals with E-Vision.

• Understand the main social media platforms and their purposes.
• Develop a clear social media content strategy.
• Set up and optimize social media business pages.
• Create engaging posts, captions, and visual content.
• Plan and schedule content consistently.
• Apply audience engagement and community growth techniques.
• Understand social media analytics and performance metrics.
• Evaluate reach, engagement, and campaign results.
• Explore paid social media advertising and campaign planning.
• Develop a practical social media marketing project.

Course Content

Social Media Platforms Overview
Explore major social media platforms, including Facebook, Instagram, TikTok, YouTube, and X. Understand their key features, content formats, audience behavior, and typical marketing uses to help select suitable platforms for different brands and business goals.

Content Strategy & Planning
Learn to develop a social media content strategy based on business objectives, target audiences, content themes, and publishing priorities. Explore content calendars, campaign planning, and ways to maintain a consistent and relevant social media presence.

Page Setup & Optimization
Learn how to set up and optimize social media business pages and profiles. Explore profile information, branding, contact details, page categories, calls to action, and other relevant settings that help present a consistent and professional brand identity.

Content Creation & Scheduling
Explore how to create social media posts, captions, graphics, short videos, and other content formats. Learn to plan publishing schedules, organize content assets, and prepare posts that align with a brand's messaging and audience.

Engagement & Growth Tactics
Learn how to build meaningful relationships with social media audiences and encourage relevant interactions. Explore community engagement, comment responses, audience feedback, collaboration ideas, and sustainable approaches to increasing brand awareness and reach.

Analytics & Performance Measurement
Learn how to review social media analytics and understand the performance of published content. Explore reach, impressions, engagement, clicks, audience activity, and other relevant metrics to identify useful patterns and improve future content decisions.

Paid Social Media Campaigns
Explore the fundamentals of paid social media advertising and campaign planning. Learn about campaign objectives, audience targeting, ad creatives, budgets, calls to action, and performance monitoring to understand how paid campaigns support marketing goals.

Final Social Media Marketing Project
Apply the skills developed throughout the course by preparing a practical social media marketing plan. Define marketing goals, identify the intended audience, organize a content calendar, prepare sample posts, outline engagement tactics, and establish suitable performance measures for reviewing the project.

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About Course

What Will You Learn?

Course Content

Social Media Platforms Overview Explore major social media platforms, including Facebook, Instagram, TikTok, YouTube, and X. Understand their key features, content formats, audience behavior, and typical marketing uses to help select suitable platforms for different brands and business goals.

Content Strategy & Planning Learn to develop a social media content strategy based on business objectives, target audiences, content themes, and publishing priorities. Explore content calendars, campaign planning, and ways to maintain a consistent and relevant social media presence.

Page Setup & Optimization Learn how to set up and optimize social media business pages and profiles. Explore profile information, branding, contact details, page categories, calls to action, and other relevant settings that help present a consistent and professional brand identity.

Content Creation & Scheduling Explore how to create social media posts, captions, graphics, short videos, and other content formats. Learn to plan publishing schedules, organize content assets, and prepare posts that align with a brand's messaging and audience.

Engagement & Growth Tactics Learn how to build meaningful relationships with social media audiences and encourage relevant interactions. Explore community engagement, comment responses, audience feedback, collaboration ideas, and sustainable approaches to increasing brand awareness and reach.

Analytics & Performance Measurement Learn how to review social media analytics and understand the performance of published content. Explore reach, impressions, engagement, clicks, audience activity, and other relevant metrics to identify useful patterns and improve future content decisions.

Paid Social Media Campaigns Explore the fundamentals of paid social media advertising and campaign planning. Learn about campaign objectives, audience targeting, ad creatives, budgets, calls to action, and performance monitoring to understand how paid campaigns support marketing goals.